A Family Recipe That Became a Movement
Imo's Pizza was founded in 1964 by Ed and Margie Imo in St. Louis, Missouri. What started as a humble neighborhood pizzeria quickly grew into a regional icon, driven by an unwavering commitment to quality ingredients and the unique St. Louis–style thin crust pizza.
Our signature Provel cheese — a blend of cheddar, Swiss, and provolone — became the hallmark of St. Louis pizza culture. Today, Imo's continues to serve that same recipe, made with the same love and craftsmanship that Ed and Margie put into every pie over six decades ago.
- Family-owned traditions passed down through generations
- Signature Provel cheese blend on every pizza
- Thin, crispy square-cut crust unique to St. Louis
- Fresh, locally sourced toppings whenever possible
Our Mission & Core Values
Everything we do is guided by a simple philosophy: make great food, treat people right, and give back to the communities we serve.
Our Mission
To serve the most authentic St. Louis–style pizza, using quality ingredients and time-honored recipes that bring families and communities together over great food.
Our Vision
To be the most trusted pizza brand in the nation, recognized for quality, consistency, and a deep connection to the communities and customers we serve every day.
Our Promise
Every pizza that leaves our kitchen carries a promise of freshness and care. We never cut corners because our customers deserve nothing but the very best.
Community First
Imo's has always been rooted in community. We partner with local suppliers, support neighborhood events, and invest in the cities that have made us who we are.
The Values Behind Every Slice
These aren't just words on a wall — they're the standards every Imo's team member lives by, from the kitchen to the front door.
Order NowQuality Ingredients
We source only the finest ingredients — from our signature Provel cheese to hand-selected vegetables and premium meats.
Honest Hospitality
We welcome every guest like family. Warm, genuine service is just as important to us as the food we put on the table.
Consistent Excellence
Whether you visit us for the first time or the fiftieth, every pizza you receive meets our high standards of taste and presentation.
Integrity & Trust
We operate with transparency, fairness, and accountability — in our kitchens, our franchises, and our communities.
Innovation with Respect
We honor our roots while embracing new ideas, flavors, and formats that help us serve more people in more ways.
Sustainability
We're committed to reducing our environmental impact through responsible sourcing, less waste, and eco-friendly packaging where possible.
Six Decades of Pizza History
From a single storefront in St. Louis to a beloved institution across the United States — here's how it all happened.
1964
The First Imo's Opens
Ed and Margie Imo open the first Imo's Pizzeria in St. Louis, Missouri. Their square-cut, thin-crust pizza with Provel cheese immediately captures the hearts of locals.
Franchising Begins
Imo's launches its franchise program, allowing passionate local operators to bring authentic St. Louis–style pizza to neighborhoods across Missouri and beyond.
1985
50 Locations Strong
Imo's reaches a milestone of 50 locations across the St. Louis metro area, cementing its status as the go-to pizza brand for generations of families.
Online Ordering Launched
Imo's embraces technology and becomes one of the first regional pizza chains to offer online ordering, making it easier than ever for fans to get their favorite pizza.
2015
National Expansion
Imo's Pizza begins its national expansion, bringing the unique St. Louis–style pizza experience to new cities across the United States while staying true to its roots.
60 Years & Still Rising
Celebrating 60 years of delicious pizza, Imo's now operates 90+ locations and continues to innovate with new menu items while preserving the classic recipes that started it all.
Meet the Team Behind the Pizza
Our dedicated team of pizza lovers, culinary experts, and hospitality professionals are the heart and soul of everything Imo's stands for.
Michael Imo
Chief Executive OfficerThird-generation member of the founding family, Michael leads Imo's with a deep respect for tradition and a bold vision for the future of St. Louis–style pizza.
Sofia Martinez
Head Chef & Recipe DirectorWith over 20 years in the culinary industry, Sofia oversees all recipe development, ensuring every new menu item honors the Imo's commitment to bold, authentic flavor.
James Holloway
Director of OperationsJames manages the day-to-day operations across all Imo's locations, ensuring consistent quality, efficiency, and a great experience for every customer, every visit.
Priya Nair
Marketing DirectorPriya leads brand strategy and community engagement for Imo's, connecting the brand's rich heritage with today's audiences through creative campaigns and genuine storytelling.
Want to join our passionate team?
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